Hands-on franchising.

First-hand expertise. 

Whether you’re a Franchisor or Franchisee, or looking to become one, with over 15 years experience in the franchise industry, we can guide you on your franchising path.

Our key point of difference is that as well as consulting, our people have first-hand Executive and Management experience within market-leading franchise businesses.  That means you’re getting advice from people who’ve been in the business of franchising and therefore understand the practical subtleties that go with it.

Synergy for Franchisors

Becoming a Franchisor

"establishing a franchise system"

Let us guide you through all aspects of franchise system development including feasibility, optimal corporate structure, commercial framework and strategic planning.

Being a Franchisor

"managing the sustainable growth of your network"

Whether you’re a mature franchise system, newly established or somewhere in-between, we can provide you with support on all areas of your core business including:

  • ​Franchisee Recruitment, Selection & Profiling

  • Branding & Marketing Strategy (including digital)

  • Operations, Systems & Procedures 

  • Product & Service Innovation

  • Customised business planning & performance tools for multi-unit operations

  • Managing disputes or impasses

Synergy for Franchisees

Becoming a franchisee - franchise due diligence

"check the pulse before you do the deal"

First, we can help you pre-determine whether franchising is a good fit for you and whether you are likely to be both:

A. SUCCESSFUL – i.e. whether you have the key attributes necessary to grow and sustain a franchise business.


B. SATISFIED – i.e. whether you will enjoy and ultimately thrive within a franchise structure.

This is a simple but often overlooked, critical first step. We have the experience and tools to give you this clarity.

Then there’s due diligence on the Franchisor, brand, business model, fee structure, product and/or service offering, systems, marketing engine and exit strategy to name a few.

Each franchise system also has its own unique culture to evaluate so you know you’ll be in good company and will be well supported throughout your investment. 

We know what to ask and look for so that you go in with your eyes open and can make an informed decision.

Being a franchisee

"navigating the challenges & converting the opportunities"

Whether you’re looking to scale to multi-unit operations, build your team or improve profitability, we can support you along the way.

Negotiating with the Franchisor (or 3rd parties) when expanding, renewing, exploring new initiatives or selling are key moments in life as a Franchisee.  We’re used to having the conversations that matter and guiding Franchisees to do the same.

© 2017 Synergy Business Limited